Lacoste Is Moving the Needle For Traditional Golf Styling

First contested in 1987, the Ladies European Tour's Lacoste Ladies Open is a golf tournament with ever-growing history and singular character. Hosted in the town of Deauville, a vacation destination north of Paris known for its annual movie festival, manor architecture and seaside eateries, there's a natural intersection between golf and culture not found at other tournaments.That feeling of worldliness is only made stronger by Lacoste, who inject a sense of style and swagger into France's marqu...